Shanghai EXPO Makes Enterprises Splendid — Ten Classic Cases of Shanghai EXPO Sponsors -- Shanghai Jiao Tong University Press ™
Shanghai EXPO Makes Enterprises Splendid — Ten Classic Cases of Shanghai EXPO Sponsors
Category: Business & Economics  Publish Time: 2011-12-05 14:19 
Shanghai EXPO Makes Enterprises Splendid — Ten Classic Cases of Shanghai EXPO Sponsors

Book Title:

Shanghai EXPO Makes Enterprises Splendid Ten Classic Cases of Shanghai EXPO Sponsors

ISBN:

9787313070401     

Catalogue

Business & Economics

Authors

Wang Fanghua

Page Numbers

234 pages

Book Size

170 mm x 240 mm

Binding

Paperback

Price:

38

Publication Date

02-01-2011

 

Contents:

The book takes Expo sponsors and partners as object of study, focuses on how they make use of Expo to enhance their own value and thus to obtain long-term benefits. Each case forms an independent chapter, and ten chapters depict ten companies, including Tencent, Yili, COFCO, Xin Ri E-Vehicle, China Eastern, Maotai, Lenovo Group, China Telecom, and Yuanda, etc. The company chosen to be the case must meet the standard of: outstanding performance in Expo-related activities, competitiveness, a certain scale, popularity and reputation.