Favourable Turn: How Chinese Enterprises Turn Adversity into Opportunity (English Version) -- Shanghai Jiao Tong University Press ™
Favourable Turn: How Chinese Enterprises Turn Adversity into Opportunity (English Version)
Category: Business & Economics  Publish Time: 2011-12-05 11:14 
Favourable Turn: How Chinese Enterprises Turn Adversity into Opportunity (English Version)

Book Title:

Favourable Turn: How Chinese Enterprises Turn Adversity into Opportunity (English Version)

ISBN:

9787313065810        

Catalogue

Business & Economics

Authors

Xu Zhiyi Sheng Huanye

Page Numbers

244 pages

Book Size

210 mm x 285 mm

Binding

hardback

Price:

32

Publication Date

07-06-2010

 

 

 

 

Contents:

 

The U.S. subprime mortgage crisis in 2008 triggered a global financial crisis. How should Chinese enterprises face this reality and turn adversity into opportunity? Favourable Turn: How Chinese Enterprises Turn Adversity into Opportunity (English Version) is comprised of four chapters, i.e. “Overview,” “Transition,” “Innovation,” and “Adjustment.” Each is written by dozens of Chinese CEOs in large and medium-sized enterprises from different industries. Based on their own actual experience, they analyze how companies take measures and turn adversity into opportunities in the context of the international financial crisis. This book is an important reference for business managers and researchers.